MomUp Case Study
Working with MomUp was a great experience. They really listened, kept the process efficient and focused, and delivered excellent candidates. I appreciated their unique approach to sourcing and how responsive and easy they made the process. We found a fantastic team member and couldn't be happier.
Steven Rotman, Head of People, B-Flexion
The hiring problem
Executive assistant searches look simple on paper and are among the hardest to get right. The resume can show software proficiency, calendar management, and years of experience. It cannot show the qualities that actually determine success: judgment about what matters, discretion with sensitive information, the ability to anticipate needs before they are spoken, and the communication instincts to represent an executive well in every interaction.
When a search is built on credentials alone, plausible candidates are everywhere and the right one is invisible. B-Flexion needed a partner who could evaluate what the resume cannot say.
Assessing what resumes cannot show
MomUp built the search around the qualitative attributes the role demanded. That meant going beyond title matching to understand how candidates had actually operated: how they handled competing priorities, where they had exercised discretion, and what their previous principals would say about trusting them.
Steven's testimonial points at the difference: MomUp listened, kept the process focused, and sourced in a way he found distinctive. The candidates who reached him had already been evaluated against the qualities that would decide the hire, not just the keywords in the job description.
The result
B-Flexion hired Lizzie Starr as its executive assistant, and Steven's own words carry the outcome: a fantastic team member, and a client who could not be happier.
Lizzie shares her own story in her CatchUp interview on the MomUp blog.
What employers can learn
For qualitative roles, the interview process should be designed around observable evidence of judgment, discretion, and anticipation, not credentials. If a recruiter cannot explain how they assess those qualities, they are matching keywords.
Hiring for a role where judgment and fit matter more than any line on a resume? Assessing qualitative strengths is MomUp's specialty, for executive assistants and every other role where the resume tells you the least.
