What's the ROI of Supporting Parents in the Workplace?

As you seek to fill open positions in your company, one of the best ways to attract and retain top talent while boosting productivity and morale is supporting employees who are parents. This support not only aids in creating a more inclusive workplace but also offers a significant return on investment (ROI) for organizations. Keep reading as we explore the benefits and real-life examples of how companies can support working parents.

Why Should Your Company Support Working Parents?

In addition to supporting working parents being a corporate social responsibility, it’s a strategic business initiative. Research has shown that companies that offer comprehensive support to parent employees tend to experience higher retention rates, reduced turnover costs, and improved employee satisfaction. According to a report by Moms First and the Boston Consulting Group, companies with robust family-support policies saw a 5.5% increase in employee productivity. These benefits arise because when employees feel supported in their personal lives, they are more likely to be engaged and committed in their professional roles.

Examples of Supportive Practices

Flexible Working Arrangements

Flexibility is the cornerstone of parent-friendly workplace policies. This can include flexible hours, the option to work from home, or compressed work weeks. For instance, Deloitte offers "Flexible Work Arrangements," which allow employees to alter their start and end times, or work more hours over fewer days. Such flexibility helps parents manage childcare responsibilities alongside their work commitments, reducing stress and increasing job satisfaction.

Parental Leave Policies

Extending parental leave beyond the minimum can have profound impacts on parental well-being and job loyalty. Netflix’s policy of offering up to one year of paid parental leave sets a benchmark in this regard. This policy not only supports parents at a crucial time but also positions Netflix as an employer of choice, helping attract and retain talent in a competitive industry.

Childcare Support

Providing childcare solutions, whether through on-site childcare facilities or subsidies for external childcare services, can significantly ease the burden on working parents. For example, Patagonia operates an on-site childcare center at its headquarters, which has led to 100% of mothers returning to work after maternity leave—a huge difference compared to the 79% national average in the United States.

Employee Resource Groups (ERGs)

Establishing groups for parents and families can create community support, sharing of resources, and mentoring opportunities within the company. These groups often provide a platform for discussing challenges and solutions specific to parenting issues, thereby fostering a supportive corporate culture.

Training and Development for Managers

Educating managers on the needs and benefits of work-life balance for parents is critical. Managers should be trained to recognize the signs of stress in employees and know how to facilitate discussions around flexibility and support without stigma or bias.

Quantifying the ROI

Calculating the ROI of supporting working parents involves looking at several key performance indicators:

Reduced Turnover Costs

Supporting parents effectively reduces turnover, which is costly for employers. The cost of replacing an employee can range from one-half to two times the employee's annual salary. Thus, retention strategies focused on parents can save substantial amounts financially.

Enhanced Productivity

Parents supported through flexible work arrangements often show higher productivity levels. They are less likely to be distracted by concerns about childcare during work hours and can better focus on their tasks. Additionally, there’s a lower absenteeism rate. When companies provide robust parental support, absenteeism decreases, as parents are less likely to take unexpected days off for childcare emergencies.

Improved Employer Branding

Offering exceptional support to parents enhances an organization’s reputation, making it more attractive to potential hires and positively influencing its overall market position. When candidates see that a company prioritizes supporting working parents, they’ll be much more likely to apply to open positions.

Supporting working parents not only benefits the employees but also enhances the company's performance by building a loyal, productive, and resilient workforce.

By recognizing the unique challenges that parent employees face and implementing comprehensive strategies to address these, businesses can create a supportive environment that yields significant returns. The examples highlighted above provide a clear roadmap for companies looking to invest in their workforce strategically. In doing so, they not only enrich their employees' lives but also pave the way for their own success and sustainability in the marketplace.

Attracting Top Talent with the Help of a Recruiting Agency

Leaning on MomUp for Support

At MomUp, we specialize in supporting organizations who are ready to attract the best candidates for their open positions while amplifying the talent of underrepresented communities. We work with our clients to build diverse teams and ensure that those candidates feel supported and secure in their new workplace. Working with a recruiting agency gives you access to individuals, resources, and skills beyond what you already have in-house, ensuring overall success for your recruiting needs.

Get started with MomUp today!